Owner, Managing Partner, CEO
Ryan Gardner founded Bucked Up in 2013 and has been the managing partner and CEO ever since. Under his supervision, Bucked Up has gone from a local supplement brand to the #1 best selling pre-workout, available in over 10,000 stores worldwide.
Back in 2001, Ryan and his twin brother Jeff built a successful internet marketing company, promoting everything from supplements to biz opp to lead generation. By 2010, their affiliate network (with only 3 other employees) had earned over $25M+ in revenue driving traffic. In 2015, they saw that social media was the future and decided to start their own social media agency. After over a decade of promoting other people's products, Ryan and Jeff realized it was finally time to put their talents to work promoting their own.
Ryan purchased the domain name DeerAntlerSpray.com in 2013. Not long after, Ray Lewis made headline news when he was accused of taking the spray before the Super Bowl. Sales exploded overnight. Sure, he was in the "Right Time...Right Place," but without Ryan’s smart, hard work, he would’ve missed out on all that success. Shortly after the Super Bowl, he managed to get Deer Antler Spray into GNC and sold thousands of bottles a week for the next two years. Ryan, with the help of Jose Reyes, a GNC franchise owner, came up with the idea to launch a pre-workout. Despite some skepticism from family, he purchased BUCKEDUP.com for $1500 and named the first pre-workout "Bucked Up." With a great logo, flavor profile, right ingredients, and a non-proprietary blend, the company started making waves in the supplement industry and never looked back.
Founder, Energy Drink Distribution, Chief of Ambassadors
Jeff Gardner co-founded Bucked Up in 2013 with his twin brother, Ryan. While Ryan was working on the day-to-day operations, Jeff was making a plan to build Bucked Up into a worldwide brand.
A large part of Bucked Up’s success has come from the amazing ambassadors on the team. Using his internet marketing experience, Jeff began helping these ambassadors grow their influence and reach on their social media platforms. Ambassadors started spreading the Bucked Up word like wildfire using Jeff’s techniques and the product went absolutely viral. This helped propel Bucked Up into a social media sensation. Jeff had completed his goal and then some.
Where do you go from there? Some would say they had done it all and kick back and relax. Others would cave under the pressure of expectations from others. Jeff? He simply got on his horse and rode off into the sunset... only to get off of it when he got to the office because he can't stop working. #MoreMagnumOpus
VP of Operations
Jose Reyes, was born in Juarez, Mexico, to an American soldier, and a Mexican mother. Prior to his birth, his father was deployed to Korea, and Jose, would not meet him for another 24 years. Moving to the states in elementary school, Jose, quickly assimilated and became your typical American kid. Stickball, talkies at the drive in, and milkshakes by the jukebox. After graduating high-school, and entering the real "adult" world, Jose, learned that he had no legal status in the U.S. and started the long and challenging process of obtaining citizenship.
This was a huge blessing in disguise, as it honed Jose's ability to thrive under pressure, and grow the muscles that are: critical thinking, and common sense, which we have all learned, is not that common. Having to work odd & end sales, service, and construction jobs, made Jose very versatile, taught him a strong work ethic both mentally and physically. At the age of 24, after meeting his father, and going through the process, Jose, became a U.S. citizen. Life eventually led Jose to partnering into a GNC. This GNC led the nation in growth for 3 straight years. Later, at a GNC convention he met Ryan Gardner, and began discussions on why formulas and companies thrive or go under in our industry.
Ryan & Jose, both saw the void, and how synergistically with their backgrounds + work ethic could fulfill a need not being met by the traditional giants of the supplement industry. (and the rest is history.)
Chief Marketing Officer
Erin is an online/affiliate veteran with almost 20 years of experience in all aspects of online customer acquisition including e-commerce, direct response, and digital products. She has driven 8- figure annual revenue via Facebook and managed partner social media buys/relationships with a hyper-focus on analytics, KPIs, and optimizations. She can do it all. For the past 4 years, Erin worked with a natural health company that promotes diet programs, exercise programs, and supplements direct to consumers. There, she helped increase customer acquisition revenue by over $10 million in only two years. Her personal media buying efforts impacted over 350k of paid transactions in 2018. Her vast knowledge of optimizing landing pages, media spends, and securing relationships with prominent advertisers within the health and fitness vertical will help take DAS LABS to another level.
Daniel Gardner is the youngest of the 8 Gardner siblings. He spent years in the online Affiliate marketing industry and worked for Vivint for 2 years where he was in the top 10% for door to door sales. After leaving Vivint, he became a loan officer and was in the top 100 loan officers in the nation for loans closed at his company. With the growing success of Bucked Up, his brothers Ryan and Jeff asked Daniel to join the company to help manage and operate the wholesale side. He has been with the company for 1 year now. On a day to day basis, he deals with all of the sales reps and manages all of the big box stores to keep their accounts up to date. He also flies out to expos and events to promote the products when needed. In other words, whenever something needs to be done to help the company, Daniel is the man to make it happen, no matter what.
Chief Financial Officer
Dave Edwards came to Bucked Up with 20 years of experience in finance, accounting, and taxes. A Utah native, he pursued his professional education with a degree in finance from the University of Utah (Go Utes!) and an MBA from Westminster College. His career path started with accounting, tax, and business valuation work in Salt Lake. After becoming a CPA, he entered the public accounting world, where he focused on tax and accounting for middle-market businesses. His client base consisted of companies making $50-$700 Million in annual revenue. He also managed banking relationships and reporting for his clients, as well as buy-side and sell-side merger and acquisition consulting. He left public accounting to become the CFO for a client, coming on board at a time of rapid growth. Having guided them through that growth trajectory, he helped them ultimately realize an exit to a private equity group.
Dave currently lives in Syracuse, Utah with his wife Kendra and four daughters. He was thrilled to join the DAS LABS team and use his considerable experience to help them continue to expand their incredible brand.
At DAS LABS, we plan on becoming a leader in the supplement industry just like we became a leader in the deer antler velvet industry with our Deer Antler Spray IGF-1 and Endurance. We recently launched Bucked Up®, a non-proprietary blend pre-workout formula. We aim to fuel all athletes, from weekend warriors to professionals, and keep their bodies performing at the highest level. We know how satisfying it is to achieve a goal once thought impossible. Our mission is to help athletes achieve all their goals and more.
Providing our customers with the best products available on the market is a top priority for us. We use only the highest quality ingredients and would never put out a product that we could not stand behind 100%. Our 2 currently available products are already leading the industry with their quality and effectiveness. The first, Bucked Up®, is set to raise the bar in pre-workout supplements. And the second, Deer Antler Spray HERS, is specially formulated for our female athletes looking for a supplement tailored to meet their specific needs. We are also looking forward to launching 2 more products this year which will hopefully continue our pattern of highly successful products beloved by customers. At Deer Antler Spray, the future is bright. We look forward to sharing in your successes just as you share in ours.
We value our customers and take pride in their accomplishments. We welcome feedback and would love to hear how our product has helped you achieve your goals.